Overview
Carbon Zero is a product that is built to give power to the customer to make purchase on credit. It is a product that enables customers to make purchases today and split their payments over a period of time.
Long term goal
The product should be the top 3 choice of purchase for consumers
My contribution
UX Design
Stakeholders Meeting/Interview
Problem Statement
Interaction Design
Goals Discovery
Persona Creation
User Research (Interviews)
User Testing
QA Testing
UI Design
The team
1 × product manager
1 × product designer
4 × engineers
2 × marketer
Year
2023
Process
Understanding the problem
Carbon Zero was thought out to be a Zero percent interest credit facility. These needs to be communicated in a way that is understandable and the whole flow from start to finish should take less than one minute to go from purchase to payment.
Improve the Fund a purchase flow
Simplify the details needed to make a purchase
Increase the user base of the product
Research and mapping
After talking to a few users, merchants and stakeholders, we went into a sprint session to come up with ideas and map them into exceptionable tiles.
These detailed the;
Long term goals
Metrics to watch out for
Risks involved in such a product and;
How might we (HMW)
Sketch and wireframe
We went into another session sketching and doodling our ideas and doing a crazy 8. No idea was too stupid or unachievable as this point. everyone was encouraged to share their widest idea on how to make the product work.
Outcome
Carbon Zero Dashboard
Designed a new dashboard to display current and old purchases at a glance
New Purchase
Cleaned up the new purchase flow making it simpler and easier for customers to chose the amount and split their purchase at the same time.
Payment options
Adding a new payment option of account transfer. This is important because the process of Carbon card request is long and can take upto one week. With transfers the purchase can be made on the spot
Purchase details screen
Make it prominent for a user to see the early repayment button and this improved the early repayments.
Repayment
If a credit given isn’t repaid, the business suffers. This is the most important screen of the product.